VCU Labor & Delivery
The beginning of many "firsts"
Having a baby is about more than just the baby... it's the beginning of a new family. VCU's state-of-the-art family-friendly care includes accommodations for new dads, brothers, sisters, grandmothers, aunties, cousins, and so on.
This campaign features a full-page print magazine ad, a digital mall vertical, a billboard, and an Instagram story template for extending the campaign to VCU's social community.